Attracting more guests to visit you during the 2026 Austin Studio Tour starts with describing what they can experience. Imagine someone flipping through the Guidebook—what will make you stand out? Most attendees don’t know what to expect, so your job is to make it easier for them to find you. Follow our guide to write an outstanding description!
The Prompt
In 3–4 sentences, what can guests expect to experience at your location?
Entice people to your location! What makes you, your art and your listing unique? What can people get excited about?
Your goal: grab attention and get people in the door—this is your hook.
Here’s what to include:
- 3–4 clear, inviting sentences, up to 600 characters
- Introduce yourself (in third person) or say how many artists will be there
- What kind of work will attendees see?
- Describe the vibe
- Explain any special experiences like music, drinks, talks, etc.
Pro tip: Start with a bullet list of key details, then turn them into 3–4 punchy sentences. Keep it active, conversational, and authentic.
Here is our description from a past tour:
“Tour our HQ and meet the artists who create here. This year, our annual market will feature the work of 25+ local artists & vendors—from painters and printmaking to jewelry & handmade clothing! Stop by to shop and grab free drinks provided by Shiner and Topo Chico.”
The Formula
Here’s a break down to help you write your own response that’s catchy, direct and reflects your experience.
1. Start with a call to action and your name/location.
- “Stop by [Studio Name] to see [what guests will walk into].”
- Example: “Stop by our East Side studio to see large-scale abstract paintings and small-batch ceramics.”
2. Say how many artists are involved and what they’re showing.
- “Meet [#] artists showcasing [mediums].”
- Example: “Meet 5 local artists showing new mixed media, digital works, and screen prints.”
3. Add names or and details about the artwork.
- “Featuring [artist names], our group explores [themes/mediums].”
- Example: Featuring Natalie, Zach and Swathi, our group explores themes of family through photographs, paintings and design.”
- Note: If you’re an individual, speak in third person. Example: “Walk into Almost Natalie’s studio to see her brand new series of paintings that explore texture from found materials.”
4. End with something special.
- Free drinks or treats
- Live demos or music
- Interactive elements or giveaways
- Example: “Enjoy a cold drink and stick around for our artist Q&A at 2pm each day.”
The Template
Call to Action
- Stop by [Studio Name/Event Name] to see [brief description of space/artwork/experience].
Artist Info
- Meet [#] artists showcasing [mediums, styles, or themes], including [artist names (if desired)].
Extra Detail
- We’re also featuring [special activities, highlights (demos, live music, new collections, etc)].
Final Hook
- Enjoy [free drinks/snacks], [interactive experience] or [another unique offering] while you explore!
Final Quick Tips
Remember…
- Write like you talk
- Don’t list everything—highlight what’s most exciting
- Make it easy for attendees to envision the experience
This is your invitation to the public—make them want to show up! Good luck!
